The competition in the traditional door lock hardware industry is becoming more and more fierce. Many brands choose to seize the market share by the way of discount promotion, and the demand for products is getting higher and higher, and many brands have not been able to maintain the development through price war. In the face of such fierce competition, how can the traditional door lock hardware brand enhance its competitiveness and seize the market?
Adhering to the concept of mute to create a high quality of life for consumers
Living noise can make people irritable, lack of sleep, affect hearing, reduce work efficiency, and ultimately reduce people's quality of life. With the continuous promotion of consumer upgrading, consumers in modern society pay more attention to the quality of life, urban hustle and bustle, impetuous people, busy living people, the bottom of the heart of a quiet living space, "quiet" love to enjoy the beauty of life.
The essence of consumption upgrading is people's yearning for a better life from blindly consuming to rational consumption. The famous door conforms to the trend of consumption upgrading, invent the first mute door lock, use the damping mute patent technology, the switch door de-noising 60%, and solve 10 million family noise troubles accumulatively. As the leading brand of mute door lock, in the face of more and more picky consumers, the famous door continues to upgrade mute technology, from 2012 the first generation mute door lock is introduced, and the upgrade iteration to the fourth generation mute system. So far, 58 applications for invention patents have been accumulated, and 31 have been approved.
Attract consumers with original design and personalized product
In modern society, consumers pay more and more attention to the quality of life, and products close to consumers'cultural taste and personal needs are often more popular with consumers. This is not only the result of the development of door lock hardware industry, but also the motive force.
Since 2001, it took the lead in introducing the aesthetic concept into the door lock industry, obtaining the first design patent, adhering to the original design concept, working with many top designers at home and abroad, creating multiple original, personalized door locks, and hardware products including modern simplicity, European classical, Chinese classical, and pastoral series. To fully meet the decoration needs of consumers, firmly grasp the eyes of consumers, leading the development trend of art aesthetics in the door lock industry.
Meeting consumer needs with a holistic home style
The current door lock hardware market category is complex, many brands can only meet the individual needs of consumers fragments, it is difficult to form a whole style of home. As a whole, as a trend to conform to the trend, the door lock hardware brand can quickly seize the market opportunity if it can provide the support of the holistic style.
The famous door has always paid attention to the matching requirements of the hardware field, from door lock, door suction, hinge and other door hardware, to bath towel rack, towel bar and other hardware, and to furniture hardware such as pull hand, with personalized door lock design for style matching hardware products, and create elegant black, yellow bronze, red bronze, Li shadow yellow, Phantom green and other decorative hardware products to meet the consumer's holistic home style.
Facing the changing consumer demand and the fleeting market opportunity, the traditional door lock hardware brand needs to deepen the understanding of the consumer demand and seek the spirit of the public to grasp the mainstream trend of the future